Tag
pricing
6 posts
The Market Split in Two
One in ten MSPs now runs at a loss, double last year. In the same survey, the group defending real margin grew too. Same market, same year, two different businesses.
Four Dollars in Ten Start Over
The 2026 MSP 501, the industry's own honor roll, averages almost 60 percent recurring revenue. The buyers who set MSP prices want 80 or more. Closing that gap is a selling job, and it decides how much of this year's revenue is still there next year.
Where Did the Big Deal Go?
In one year, the share of MSPs whose typical client spends $25,000 or more fell from 75 to 41 percent, and the biggest contract bands emptied out entirely. The way back is growing accounts, not hunting whales.
More Heads Is Not a Growth Strategy
For twenty years, growing an MSP meant hiring the next technician. The next technician stopped showing up. One number tells you whether a company has found the exit, and nobody publishes it.
They Ask, You Answer. Most MSPs Don't.
Marcus Sheridan's framework, explained for managed services: answer the five questions buyers ask, price first, and let published answers qualify the pipeline before the first appointment.
The Vertical Premium Is Real. The Proof Is Narrower Than the Pitch.
Vertically specialized MSPs charge measurably more, and the churn and speed advantages everyone claims have no published data behind them. The verified numbers, the mechanisms that remain logic, and how to run verticalization as a revenue program.