(01) About
Revenue Leader & Builder
Driving growth at the intersection of strategy, technology, and operational excellence. CRO at Five Nines — building the systems that scale.
(02) Writing
Recent Posts
August 31, 2026
Your Growth Plan Has a Client-Size Problem
Demand for outside IT help rises with the size of the customer. The average MSP's client book runs the other way, and most of it sits in the band that buys least and takes almost as much work.
August 28, 2026
The Business Runs on What Nobody Wrote Down
Diligence counts contracts, margins and the tool stack. Nobody checks whether the work is written down, and that is the part that decides whether an MSP can absorb a new hire, an acquisition, or a resignation.
August 27, 2026
Half the Industry Sells Through the Owner
MSPs are almost evenly split between having a sales team and having sales run strictly by the founder. The standard deal removes that founder within two years. If you bought recurring revenue, half the time what you bought was a seller.
(03) Work
Projects
Real-Time Competitor Intelligence Dashboard
Designed and deployed a competitive intelligence platform tracking 66+ competitors across the managed services landscape: automated news monitoring, executive profiles, battlecards, and watchlists on Cloudflare edge infrastructure with near-zero operational cost.
Partner Intelligence Dashboard with Live API Integration
Built an automated partner intelligence system integrating ConnectWise Manage API data with a four-layer override hierarchy: pulling live operational data, computing risk scores, preserving agreement terms, and layering manual overrides into a single unified dashboard.
Pipeline Intelligence Report with CRM Integration
Built a live pipeline reporting tool integrating HubSpot CRM data with director-level commentary: stage visualization, deal urgency scoring, weighted forecasting, and a collaborative annotation layer backed by D1, all deployed on Cloudflare Workers.